Named after the first native Mexican president famous for his flamboyant headwear, a signature crown of neon lifts ‘Benito’s Hat’ above the plethora of brands offering Mexican staples such as tacos, enchiladas and the ubiquitous burrito. .
Case study


Benito's Hat



THE CHALLENGE: Design an engaging environment from a previous sandwich bar, in a very small and awkward site, wearing the Benito’s Hat.

THE SOLUTION: The site, a stone’s throw from Smithfield Market, features rough rendered finishes, exposed brickwork, ‘gas pipe’ wall lights paired with a forest of recycled ‘bucket’ pendants, park benches and a copper topped lunch counter that converts into a fully fledged tequila bar at night.