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ASK Italian

Birmingham, Solihull

Making an early appearance in the Birmingham suburb of Solihull a fresh new Milan-inspired concept for this established pizza restaurant chain.


A former failed restaurant within the Touchwood shopping Centre the site was acquired by The Gondola Group and Dover Design commissioned to translate the new Ideas by branding agency Core Design into three-dimensional reality.


A series of concept design sketches were developed into a comprehensive set of detailed construction drawings. Together with this, a carefully selected palette of materials, furniture and bespoke light fittings were brought together through patient project management to successful fruition on time and on budget.


The restaurant has traded strongly since opening proving popular with the locals in the evenings and especially daytime shoppers thus sating The Core’s vision and the client’s expectations.

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