Harrods, London

London’s premier supplier of surveillance, counter-surveillance and personal protection equipment, Spymaster was offered 85 square metres of space within the new Technology Hall at Harrods, London.

Located to the rear of the hall, strategically placed display plinths at either end draw the customer’s eye leading to an approachable, open plan layout. With a very high curiosity value amongst customers it was important for Dover Design’s scheme to reflect the serious nature of the myriad of products to be displayed. The design reflects this, comprising a series of glass cases more akin to displaying high quality jewellery or watches. Finished generally in matt black with steel detailing and highlighted with red leather display beds, the high value point of the product is suitably enhanced and any notions of ‘novelty’ value of the product amongst potential customers, is suitably dispelled.